In the first section of this course, you will learn important concept and fundamental that is critical for your marketing, on Google Analytics and Google Analytics 4, you will get to see the real practical case study of how to analyse the data, turning them into insights and measure to improve your marketing performance online.

In the next section of this course, you will learn how to implement SEO strategy to your website to achieve the top spot or higher ranking on search engines in Google. SEO is about understanding how search engines work — what are the defining factors in ranking a website on the search engine result pages (SERPs). You’ll get insights into the big changes in Google algorithms and latest SEO strategies that will get you traffic, ranking and business growth!

Upon completion of the SEO and GOOGLE ANALYTICS workshop, participants will be able to:

• Analyze SEO dashboards
• Discover the most optimal keywords for Google Analytics campaigns
• Create effective strategies to improve site ranking and performance
• Understand how to configure Google Search Console for your website
• Possess better traffic and user data analysis

● Marketing Executives.
● Social Media Marketing personnel.
● Public Relations Executives.
● Communications Directors.
● Accounts Managers.

Module 1: Google Analytics
Understand the purpose of Google Analytics
Setting up your Google Analytics account
Understanding the data and meaning
Analysing the performance on your website
How to uncover insights using thesw tools

Module 2: Google Analytics 4
The main differences between Google Analytics and Google Analytics 4.
Traffic and user data analysis
GA4 Jargons, Users, and Concepts Important in Google Analytics 4.
Understand how it works and data capturing process

Module 3: Google Search Console
Overview of Google Search Console
How to setup and configure Google Search Console for your website
Using Google Search Console to enhance your website ranking and performance
Understand the function and ways to identify issues, reporting and error.

Module 4: SEO (Search Engine Optimization)
SEO overview and how it works
Key pillars of SEO
Technical SEO strategies to improve your site ranking and performance
Beginner friendly tools to leverage and optimize SEO performance.

Module 5: Core Pillars of SEO
Strategies to optimize your website content
Keyword research and analysis
Backlink checker and how to uncover opportunities
Link building strategies
Tools and chrome extension to conduct SEO audit
Other SEO best practices and updates

Small group discussions, case studies, interactive presentation and Q&A.

ALEXANDER ANG
Certified Digital Marketing Professional By Digital Marketing Institute, UK.
Certified NLP Practitioner and NLP Coach
Certified HRDF Trainer
B.Sc Environment Science Mgnt (UM)

Over 6 years of cutting edge experience in the area of digital marketing, from Facebook Ads marketing, online membership, copy writing, website design, social media marketing to CRM automation for as a Head of Social Media Marketing for a big company.

Alex has also achieved the following:

• Written, reviewed and launched over hundreds Facebook and Instagram Ads campaign.
• Built and published over 1,000 landing and opt-in pages, websites, membership sites, content and sales pages with the team since 2015.
• Generated over 20,000 leads, for different company brands, products and services through online since 2015.
• Contributed to over a million dollars of revenue online to offline every year
• Trained and coached thousands of delegates from the corporate, SME, GLC, MNCs and individual business owners to set up their own Social Media marketing

Clientele:
Mastery Asia, Micro Constructions, Winners 1313 System, Hooty, The Kung Fu Of Selling, Order Flow Academy, Cypress, Starrett, Millionaire Forum, FIS, Loan Pro, After Birth Care, Quest, Memoire, Castiefield, WSM, Adlyn, Adam Khoo, Smart Inventor, Wealthfort, Ashton, Prosign, Questcorp Global, Ashton Training Academy Plt, Percetakan Tenaga, Money Mastery, Multiple Sources, BHP, Honda, Lakoo Advertising