From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?
By the end of this Social Media marketing course, you will be able to:
Understand how the latest social media marketing trends works
Get to grips with the different social platforms; their benefits and weakness
Deepen your knowledge of the evolving social media trends and developments
Expose to the best practices for branding and marketing
Increase your return on investment as part of marketing efforts
Optimize your existing social media marketing activities with the right tools
Monitor and measure your social media efforts
Create a social media marketing plan for your business
Who Must Attend
Day 1: 9.00am - 5.00pm
MODULE 1: Understanding Social Media Marketing
Overview of Social Media Marketing
Why use Social Media?
How Social Media Marketing Differs from Traditional Marketing
The power of social proof
Module 2 : Introduction to Google+ & Blogging
Why use Google +?
Google+ Best Practices
The Content Process
Blogging and Best Practices
How to use Slideshare, Pinterest and Snapchat
Module 3: Facebook, Youtube and Linkedin
The Benefits of using Facebook Marketing
Facebook Content Marketing Best Practices
Setting a Facebook Content Strategy
Moderation and Reputation Management
Best Practices for using LinkedIn
Personal & Corporate LinkedIn Pages
Advertising On Linked and ad formats
YouTube Channel & its Best Practices
Module 4:Instagram, Tik Tok, Twitter
Instagram and its role in your marketing efforts
Instagram and how to make sure of it effective
Twitter and how to optimise your twitters
Day 2: 9.00am - 5.00pm
Module 5:Exploring what is in a brand
Why a brand is much more than a logo
Types of branding used today
The 9/10ths rule of branding
MODULE 6: Understanding Brand Management
The importance of Brand Management to the company's value
How brands drive growth
Module 7:Creating Ultimate Brands
Rules for creating Ultimate Brands
Consumers’ perceptions and expectations of added value
Brands as a risk reducer
Module 8:Managing Powerful Brands
5 criteria for creating and managing Brand Equity
Brand Extension Strategies
Creating and maintaining customer loyalty through branding
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently, she is the CEO of a digital marketing firm in Malaysia.
Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies, and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organizations.
Certified Digital Marketing Professional By Digital Marketing Institute, UK.
Certified NLP Practitioner and NLP Coach since
Certified HRDF Trainer since
B.Sc Environment Science Mgnt (UM)
Alexander on the other hand has over 6 years of hardcore experience in the area of digital marketing, from Facebook Ads marketing, online membership, copy writing, website design, social media marketing to CRM automation for as a Head of Social Media Marketing for a big company.
Alex has also achieved the following:
written, reviewed and launched over hundreds Facebook and Instagram Ads campaign.
Built and published over 1,000 landing and opt-in pages, websites, membership sites, content and sales pages with the team since 2015.
Generated over 20,000 leads, for different company brands, products and services through online since 2015.
Contributed to over a million dollars of revenue online to offline every year
Trained and coached thousands of delegates from the corporate, SME, GLC, MNCs and individual business owners to set up their own Social Media marketing.
Clientele:Mastery Asia, Micro Constructions, Winners 1313 System, Hooty, The Kung Fu Of Selling, Order Flow Academy, Cypress, Starrett, Millionaire Forum, FIS, Loan Pro, After Birth Care, Quest, Memoire, Castiefield, WSM, Adlyn, Adam Khoo, Smart Inventor, Wealthfort, Ashton, Prosign, Questcorp Global, Ashton Training Academy Plt, Percetakan Tenaga, Money Mastery, Multiple Sources, BHP, Honda, Lakoo Advertising
We have a faculty of equally talented trainers who can cater to your organisation's specific needs in the event of substitution.
For training and advisory services, feel free to contact us at firstname.lastname@example.org or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
“Earlier I thought social media was just for social engagement. Now I know how explosive marketing effect it has for my business. The trainer’s teaching method was easy to understand.”– Guntur, Sales Manager, EON Auto Mart SDN BHD.
“Before attending this virtual Social Media Marketing, I was a bit lost on how to go about doing it effectively. In the intensive highly practical training, I learned a lot and I have now a much clearer idea on how to elevate the sales of my sales force with the technical knowledge and the best practices in the explosive power of Social Media Marketing. The trainer, Mr Alex is such an amazing & knowledgeable trainer.” - Rathi, Senior Consultant, Honda Malaysia
“Before attending the course, my confidence in driving the Social media marketing campaigns was not strong. In the course, I learned about the social marketing fundamentals and tips to launch a marketing campaign as well as marketing tactics during the course. The trainer, Mr Alex Ang, is very patient and knowledgeable in sharing his expertise on social media marketing. He always pays attention and often interacts with every participant and I feel very much appreciated. Thank you.” - Seakny Chong, HR Specialist, BHP
“I wanted to attend this program because I needed more marketing direction in Digital Marketing. With so much changes and development ongoing, I needed something that I can pick up very quickly since I’m in the Advertising industry. Thank you Alex because after attending this course, I feel like I have much more to learn in order to improve myself after attending the course.” - Mohd Faizal, Digital/Socmed Media Dpt, LAKOO Advertising & Consultant.
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|Pay before course starts|
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|Pay 14 day(s) before course starts|
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1. Online Payment by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only