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    Social Media Marketing and Branding Development

Overview

More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business? 
How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand
 
This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, delegates will learn how to create, grow, and measure Social Media Marketing campaigns and manage their brand. Throughout the course, delegates will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing and branding efforts.

Learning Outcomes

By the end of this Social Media marketing course, you will be able to:
Understand how latest social media marketing trends works
Get to grips with the different social platforms; their benefits and weakness
Deepen your knowledge of the evolving social media trends and developments
Expose to the best practices for branding and marketing
Increase your return on investment as part of marketing efforts
Optimise your existing social media marketing activities with the right tools
Monitor and measure your social media efforts
Create a social media marketing plan for your business

Who Must Attend

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Course Details

Day 1: 9.00am - 5.00pm
MODULE 1: Understanding Social Media Marketing 
Overview of Social Media Marketing
Why use Social Media?
How Social Media Marketing Differs from Traditional Marketing
The power of social proof
 
Module 2 : Introduction to Google+ & Blogging
Why use Google +?
Google+ Best Practices
The Content Process
Blogging and Best Practices
How to use Slideshare, Pinterest and Snapchat
 
Module 3: Facebook, Youtube and Linkedin 
The Benefits of using Facebook Marketing
Facebook Content Marketing Best Practices 
Setting a Facebook Content Strategy
Moderation and Reputation Management
Best Practices for using LinkedIn
Personal & Corporate LinkedIn Pages
Advertising On Linked and ad formats
YouTube Channel & its Best Practices
 
Module 4:Instagram and Twitter
Instagram and its role in your Marketing efforts
Instagram and how to make sure of it effective
Instagram Advertising
Twitter and how to optimise your twitters
 
Day 2: 9.00am - 5.00pm
Module 5:Exploring what is in a brand
Why a brand is much more than a logo
Types of branding used today
The 9/10ths rule of branding
Brand Positioning
Case Studies
 
MODULE 6: Understanding Brand Management
The importance of Brand Management to the company's value
Strategic implications
How brands drive growth
 
Module 7:Creating Ultimate Brands
Rules for creating Ultimate Brands
Consumers’ perceptions and expectations of added value
Brands as a risk reducer
 
Module 8:Managing Powerful Brands
5 criteria for creating and managing Brand Equity
Brand Extension Strategies
Creating and maintaining customer loyalty through branding

Methodology

Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A

Course Leader

S. Angeline 
Bachelor of Software Engineering  (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker  (CEH)
Computer Hacking Forensic Investigator (CHFI)
 
Our  Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
 
Her  everyday  role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio. 
 
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
 
She has served participants from: 
SIRIM , Malaysia 
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia 
Bank Islam, Malaysia 
B Braun Malaysia 
Total Worx Asia 
Lafarge Cement 
PETRONAS Malaysia 
Dragon Oil Dubai 
Halliburton 
Zimbabwe Power Corporation 
Canon 
National Bank Of Malawi 
PNG Ports Corporation Limited 
Qatar Petroleum Company 
Qatar Petrochemical Company (QAPCO) 
The Tanzania Institute Of Bankers 
Alinta Energy Sydney, Australia 
Celestica Malaysia Sdn Bhd 
Mozambique Airlines (LAM)
Base Titanium, Zambia 
Arabian Pipes Co, Saudi Arabia
Al Abdullatif Manufacturing and Investment Co, Saudi Arabia 
Saudi Aramco, Saudi Arabia 
PNG Ports Corporation Limited 
Vanuatu National Provident Fund 
La'ala Al Kuwait Real Estate Establishment,Kuwait 
Hikma Pharmaceuticals, Jordon
Jordan Bromine Company Limited
  
 
or
 

Alexander Ang

Certified Digital Marketing Professional By Digital Marketing Institute, UK.

Certified NLP Practitioner and NLP Coach since

Certified HRDF Trainer since

B.Sc Environment Science Mgnt (UM)

 
Alexander on the other hand has over 6 years of hardcore experience in the area of digital marketing, from Facebook Ads marketing, online membership, copy writing, website design, social media marketing to CRM automation for as a Head of Social Media Marketing for a big company.

Alex has also achieved the following:

  • written, reviewed and launched over hundreds Facebook and Instagram Ads campaign.
  • Built and published over 1,000 landing and opt-in pages, websites, membership sites, content and sales pages with the team since 2015.
  • Generated over 20,000 leads, for different company brands, products and services through online since 2015.
  • Contributed to over a million dollars of revenue online to offline every year
  • Trained and coached thousands of delegates from the corporate, SME, GLC, MNCs and individual business owners to set up their own Social Media marketing

Clientele:

Mastery Asia, Micro Constructions, Winners 1313 System, Hooty, The Kung Fu Of Selling, Order Flow Academy, Cypress, Starrett, Millionaire Forum, FIS, Loan Pro, After Birth Care, Quest, Memoire, Castiefield, WSM, Adlyn, Adam Khoo, Smart Inventor, Wealthfort, Ashton, Prosign, Questcorp Global, Ashton Training Academy Plt, Percetakan Tenaga, Money Mastery, Multiple Sources, BHP, Honda, Lakoo Advertising

 

Or

We have a faculty of  specialist and can cater to your organisation's different levels and specific needs.

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123

Testimonies

“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group

“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group

“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group

 

“Earlier I thought social media was just for social engagement. Now I know how explosive marketing effect it has for my business. The trainer’s teaching method was easy to understand.”– Guntur, Sales Manager, EON Auto Mart SDN BHD.

 

 “Before attending this virtual Social Media Marketing, I was a bit lost on how to go about doing it effectively. In the intensive highly practical training, I learned a lot and I have now a much clearer idea on how to elevate the sales of my sales force with the technical knowledge and the best practices in the explosive power of Social Media Marketing. The trainer, Mr Alex is such an amazing & knowledgeable trainer.” - Rathi, Senior Consultant, Honda Malaysia

 

“Before attending the course, my confidence in driving the Social media marketing campaigns was not strong. In the course, I learned about the social marketing fundamentals and tips to launch a marketing campaign as well as marketing tactics during the course. The trainer, Mr Alex Ang, is very patient and knowledgeable in sharing his expertise on social media marketing. He always pays attention and often interact with every participant and I feel very much appreciated. Thank you.” - Seakny Chong, HR Specialist, BHP      

 

“I wanted to attend this program because I needed more marketing direction in Digital Marketing. With so much changes and development ongoing, I needed something that I can pick up very quickly since I’m in the Advertising industry. Thank you Alex because after attending this course, I feel like I have much more to learn in order to improve myself after attending the course.” - Mohd Faizal, Digital/Socmed Media Dpt, LAKOO Advertising & Consultant. 

 


 

Investment

Normal Fee
Sign up 1 pax
Pay before course starts
MYR 2,790.00
USD 820.00
Early Bird
Sign up 1 pax
Pay 14 day(s) before course starts
MYR 2,090.00
USD 610.00
Group Fee
Sign up 3 pax or more
Pay 14 day(s) before course starts
MYR 1,990.00
USD 580.00
Upon successful completion of this program, you will receive a Certificate of Achievement.
 

 

1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

Registration Details

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