By the end of this Social Media marketing course, you will be able to:

• Understand how social media trends work.
• Analyze pros and cons of each respective social media platform.
• Deepen your knowledge of the evolving social media landscape.
• Understand best practices for branding and marketing.
• Increase your return on investment as part of marketing efforts.
• Optimize your existing social media marketing activities with AI tools.
• Effectively Monitor and measure your marketing campaigns.
• Create a social media marketing plan for your business.

• VPs and Marketing directors.
• PR directors.
• Marcom directors.
• Social media managers.
• Community managers.
• Digital marketing executives.
• PR executives.

Day 1: 9.00am - 5.00pm

MODULE 1:
Understanding Social Media Marketing
• Overview of Social Media Marketing
• Why use Social Media?
• How Social Media Marketing Differs from Traditional Marketing
• The power of social proof

Module 2:
Maximising Facebook
• The Benefits of using Facebook Marketing
• Facebook Content Marketing Best Practices
• Setting a Facebook Content Strategy

Module 3:
Instagram & Linkedin
• Introduction to Instagram
• Instagram Best Practices
• Instagram Advertising
• Best Practices for using LinkedIn
• Personal & Corporate LinkedIn Pages
• Advertising On Linked & ad formats

Module 4 :
Maximising YouTube and youtube shorts
• The Power of Video Marketing
• Video Marketing Best Practices
• YouTube Channel & its Best Practices

Module 5 :
Tik tok
• tik tok ad format
• tik tok ad structure
• creative best practice
• maximizing the use of threads

Day 2: 9.00am - 5.00pm
Module 6:
Content Strategy
• The Strategic Planning Process
• Setting Your Vision
• Situational Analysis
• Targeting and Segmenting
• Goals, Objectives, and KPI’s
• Strategy and Tactics

MODULE 7:
Understanding Brand Management
• The importance to company value
• Strategic implications
• How brands drive growth
• Creating content that will grow the brand awareness

Module 8 :
Maximizing the use of AI
• New ai tools that are available
• How to use chatgpt effectively
• Chatgpt prompts
• Ai tools to boost productivity
• Ai tools to help with social media marketing

Module 9 :
social media crisis management
• Managing bad reviews and comments
• Social media crisis management
• Social media do’s and don’ts

S. Angeline 
Bachelor of Software Engineering  (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker  (CEH)
Computer Hacking Forensic Investigator (CHFI)

Our  Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently, she is the CEO of a digital marketing firm in Malaysia.

Her  everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing,  market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies, and control and monitoring of budget/spend of products under the portfolio. 
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organizations.
 
or

Alexander Ang
Certified Digital Marketing Professional By Digital Marketing Institute, UK.
Certified NLP Practitioner and NLP Coach since
Certified HRDF Trainer since
B.Sc Environment Science Mgnt (UM)

Alexander on the other hand has over 6 years of hardcore experience in the area of digital marketing, from Facebook Ads marketing, online membership, copy writing, website design, social media marketing to CRM automation for as a Head of Social Media Marketing for a big company.
Alex has also achieved the following:

written, reviewed and launched over hundreds Facebook and Instagram Ads campaign.
Built and published over 1,000 landing and opt-in pages, websites, membership sites, content and sales pages with the team since 2015.

Generated over 20,000 leads, for different company brands, products and services through online since 2015.

Contributed to over a million dollars of revenue online to offline every year
Trained and coached thousands of delegates from the corporate, SME, GLC, MNCs and individual business owners to set up their own Social Media marketing.

Clientele:Mastery Asia, Micro Constructions, Winners 1313 System, Hooty, The Kung Fu Of Selling, Order Flow Academy, Cypress, Starrett, Millionaire Forum, FIS, Loan Pro, After Birth Care, Quest, Memoire, Castiefield, WSM, Adlyn, Adam Khoo, Smart Inventor, Wealthfort, Ashton, Prosign, Questcorp Global, Ashton Training Academy Plt, Percetakan Tenaga, Money Mastery, Multiple Sources, BHP, Honda, Lakoo Advertising

OR 

We have a faculty of equally talented trainers who can cater to your organisation's specific needs in the event of substitution.

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123

“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group

“Earlier I thought social media was just for social engagement. Now I know how explosive marketing effect it has for my business. The trainer’s teaching method was easy to understand.”– Guntur, Sales Manager, EON Auto Mart SDN BHD.

 “Before attending this virtual Social Media Marketing, I was a bit lost on how to go about doing it effectively. In the intensive highly practical training, I learned a lot and I have now a much clearer idea on how to elevate the sales of my sales force with the technical knowledge and the best practices in the explosive power of Social Media Marketing. The trainer, Mr Alex is such an amazing & knowledgeable trainer.” - Rathi, Senior Consultant, Honda Malaysia

“Before attending the course, my confidence in driving the Social media marketing campaigns was not strong. In the course, I learned about the social marketing fundamentals and tips to launch a marketing campaign as well as marketing tactics during the course. The trainer, Mr Alex Ang, is very patient and knowledgeable in sharing his expertise on social media marketing. He always pays attention and often interacts with every participant and I feel very much appreciated. Thank you.” - Seakny Chong, HR Specialist, BHP      

“I wanted to attend this program because I needed more marketing direction in Digital Marketing. With so much changes and development ongoing, I needed something that I can pick up very quickly since I’m in the Advertising industry. Thank you Alex because after attending this course, I feel like I have much more to learn in order to improve myself after attending the course.” - Mohd Faizal, Digital/Socmed Media Dpt, LAKOO Advertising & Consultant.