Overview
More than 58% of Malaysians are on Social Media each day and spend an average of 2.2 hours a day on all Social Media channels. This is more than double the global average of 26% and slightly more than the world average of 2.0 hours spent a day.
From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?
From Facebook, Twitter, LinkedIn and YouTube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape. What can businesses and professionals do to tap on to this growing trend? How can one leverage on the power of Social to grow a business?
How deeply have you thought about your brand? Is it intentional, or just an afterthought? What does each component—your logo, your website, your service, and even your culture—say to customers? Advanced branding means thinking about what distinguishes your company from the rest, and incorporating it into every single touchpoint of the business: design, messaging, marketing and PR, and company vision. Learn what branding really is, how it works, and how you can build and maintain a more competitive brand
This intensive 2-day Social Media Marketing and Branding workshop provides a realistic hands-on setting for beginners to embark on a Social Media Marketing and branding journey. Peppered with case studies and practical both local and international, role-playing scenarios, and hands-on activities, delegates will learn how to create, grow, and measure Social Media Marketing campaigns and manage their brand. Throughout the course, delegates will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing and branding efforts.
Learning Outcomes
By the end of this Social Media marketing course, you will be able to:
Understand how latest social media marketing trends works
Get to grips with the different social platforms; their benefits and weakness
Deepen your knowledge of the evolving social media trends and developments
Expose to the best practices for branding and marketing
Increase your return on investment as part of marketing efforts
Optimise your existing social media marketing activities with the right tools
Monitor and measure your social media efforts
Create a social media marketing plan for your business
Who Must Attend
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Course Details
Day 1: 9.00am - 5.00pm
MODULE 1: Understanding Social Media Marketing
Overview of Social Media Marketing
Why use Social Media?
How Social Media Marketing Differs from Traditional Marketing
The power of social proof
Module 2 : Introduction to Google+ & Blogging
Why use Google +?
Google+ Best Practices
The Content Process
Blogging and Best Practices
How to use Slideshare, Pinterest and Snapchat
Module 3: Facebook, Youtube and Linkedin
The Benefits of using Facebook Marketing
Facebook Content Marketing Best Practices
Setting a Facebook Content Strategy
Moderation and Reputation Management
Best Practices for using LinkedIn
Personal & Corporate LinkedIn Pages
Advertising On Linked and ad formats
YouTube Channel & its Best Practices
Module 4:Instagram and Twitter
Instagram and its role in your Marketing efforts
Instagram and how to make sure of it effective
Instagram Advertising
Twitter and how to optimise your twitters
Day 2: 9.00am - 5.00pm
Module 5:Exploring what is in a brand
Why a brand is much more than a logo
Types of branding used today
The 9/10ths rule of branding
Brand Positioning
Case Studies
MODULE 6: Understanding Brand Management
The importance of Brand Management to the company's value
Strategic implications
How brands drive growth
Module 7:Creating Ultimate Brands
Rules for creating Ultimate Brands
Consumers’ perceptions and expectations of added value
Brands as a risk reducer
Module 8:Managing Powerful Brands
5 criteria for creating and managing Brand Equity
Brand Extension Strategies
Creating and maintaining customer loyalty through branding
Methodology
Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A
Course Leader
S. Angeline
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
She has served participants from:
SIRIM , Malaysia
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia
Bank Islam, Malaysia
B Braun Malaysia
Total Worx Asia
Lafarge Cement
PETRONAS Malaysia
Dragon Oil Dubai
Halliburton
Zimbabwe Power Corporation
Canon
National Bank Of Malawi
PNG Ports Corporation Limited
Qatar Petroleum Company
Qatar Petrochemical Company (QAPCO)
The Tanzania Institute Of Bankers
Alinta Energy Sydney, Australia
Celestica Malaysia Sdn Bhd
Mozambique Airlines (LAM)
Base Titanium, Zambia
Arabian Pipes Co, Saudi Arabia
Al Abdullatif Manufacturing and Investment Co, Saudi Arabia
Saudi Aramco, Saudi Arabia
PNG Ports Corporation Limited
Vanuatu National Provident Fund
La'ala Al Kuwait Real Estate Establishment,Kuwait
Hikma Pharmaceuticals, Jordon
Jordan Bromine Company Limited
Testimonies
“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
“Earlier I thought social media was just for social engagement. Now I know how explosive marketing effect it has for my business. The trainer’s teaching method was easy to understand.”– Guntur, Sales Manager, EON Auto Mart SDN BHD.
Investment
| Normal Fee |
| Sign up 1 pax |
| Pay before course starts |
| MYR 2,590.00 |
| USD 760.00 |
| Early Bird |
| Sign up 1 pax |
| Pay 14 day(s) before course starts |
| MYR 1,990.00 |
| USD 580.00 |
| Group Fee |
| Sign up 3 pax or more |
| Pay 14 day(s) before course starts |
| MYR 1,790.00 |
| USD 520.00 |
Upon successful completion of this program, you will receive a Certificate of Achievement.
Payment mode:
1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
