This Social Media marketing programme is both hands-on and practical. You will learn how to set up, manage, optimise and deliver integrated social media marketing campaigns through a mix of practical and theoretical content in a fun, interactive and practical way.
 

Social Media marketing has matured from being a 'fad' to being an integral part of the way we do business today. Clever organisations are now looking for a more strategic integrated approach for their social media marketing campaigns.
 

Discover the possible pitfalls of using Social Media, find out which social media sites will work best for your organisation and the best times to post updates.
 

You won't just cover how to set up accounts and which buttons to click, our social media course also includes advanced tips and tricks, as well as the planning, strategy and content required to get a return on the time you invest in Social Media.
 

Search - for insights, keyword selection and optimisation, search engine optimisation, search engine marketing

Mobile Opportunities - mobile websites best practise, apps, location-based marketing and responsive design

 

Display - digital media landscape (web, social, mobile), driving traffic through display and increasing effectiveness

 

Relationship Marketing – Email Marketing, CRM (customer relationship management), mobile and social

 

Social Media - key platforms and opportunities, creating an effective social strategy and getting started

 

Creative Content - content curation, co-creation and creation. Content strategies to inspire, engage and inform

 

Measuring and Optimisation - how to measure what matters and build into your everyday role

 

Integration - integrating your digital efforts with the rest of your marketing output to create a seamless user experience

By the end of this Google and Social Media workshop, you will be able to:

 

• Understand how social media channel and search engine works hand in hand, and laying down a clear process for creating your content marketing strategy.
• Create and launch Facebook and Instagram ads effectively for your business.
• Evaluate the most appropriate social media and Google advertising tools
• and channels to your marketing advantage.
• Deepen your knowledge of the evolving social media trends, Google marketing
• growth strategies and developments.
• Expose to the best practices for branding and marketing, using multiple social media channels.
• Learn how to amplify your marketing message
• and place it in front of your target audience at the right time through paid ads online.
• Increase your return on ad spend and investment as part of your marketing efforts.
• Optimise your existing social media and search engine activities with AI tools as the foundation.
• Understand how social media and bloggin can increase your authority, influence
• and bring you closer to your clients.
• Monitor and measure your SEO and social media efforts, for both content marketing and paid advertising activity.

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects for marketing purposes, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Day 1: 9.00am - 5.00pm

 

MODULE 1:  Digital Marketing: Overview and Scope

• Key principles about marketing
• Important pillars for digital marketing
• Competitor research, audit and analysis
• Defining your marketing message.
• Identifying consumer behavioural journey

 

Module 2 : Search Engine Optimization (SEO)

• What is SEO and why is it important for your business.
• How Search Engine works and why should you care.
• Understanding Google’s Algorithms and best practices.
• Does SEO take time to see results?

 

Module 3:  Google Ads (Search Marketing)

• Setting up Google ads "Expert Mode" account correctly.
• Analyse, finding and selecting the right Keywords
• Search ads campaign setup procedure
• Understand important Google Ads terms and it's meaning.
• Optimizing your landing pages for Google Ads.
• How to monitor and optimize your Google Ads campaign.

 

Day 2: 9.00am - 5.00pm

Module 4: Social Media Marketing

• Overview and Malaysia key statistics.
• Using both paid and organic strategy for growth.
• Creating a social media plan for your marketing goals.

 

 

MODULE 5: How to Reach my Targetted Audience

• Setting up Facebook Ads for your targeted demographics and their interests
• Different format and method for setting up high quality campaign
• How to monitor and optimize your Facebook and Instagram Ads campaign
• Retargeting and lookalike audience overview
• A/B split test on your marketing campaign

 

Module 6: Inbound marketing strategy through content marketing

• Self-hosted Blogging – Tips and Tools
• Ideas for Crafting your blog content
• Tips to write social media caption
• Using canva to create high quality image and post
• Creating reels or short videos

 

Module 7: Measuring your Content Marketing Success

• Using Google Analytics and Google Analytics 4 to measure your content effort.
• Facebook and Instagram insights walkthrough.
• Google Search Console to measure your site's ranking and performance
• How to setup your analytics account correctly
• How to turn data into insights and make quality marketing decision.

Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A

 

Or

We have a faculty of specialists who can cater to your organisation's different levels and specific needs.

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123