Overview
The digital marketing world has grown exponentially in these recent years. Keep abreast with the trend. You don't need to trial and test your strategies by yourself. Come and share with the experienced Digital Marketeer operators who have been strategising for many successful businesses.
This is an essential course for senior marketers who are involved in Digital Marketing in one way or another.
This is important to enhance their understanding of how to make use social media marketing.
This intensive, Digital Marketing Strategy training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.
This intensive, Digital Marketing Strategy training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.
Learning Outcomes
By the end of this Digital Marketing Strategy course, you will be able to:
- understand the key facets of a successful digital strategy
- assess digital channels and understand their strategic role in delivering objectives
- understand how to research and analyse digital audiences
- ensure online data is used strategically for your business
- manage the integration of your digital strategy across your organisation
- match your digital strategy to fit and influence your offline marketing strategies
Who Must Attend
Decision-makers and emerging leaders across all sectors who are serious in improving their organisational capabilities – spanning technical, operational and management roles:
CEO, COO, VP, General Manager, Heads of Department, Senior Manager, Senior Executive, Workforce Planning, Human Resources, Project Managers, Operations Managers
From :
FMCG / Retail / consumer Goods
Start ups – Restaurants, Online Marketing Companies , Education industry , IT
Tourism boards
Hospitality and hotels
Entertainment and recreation
Sales and marketing
Advertising and promotions
Product development / branding
Course Details
Module 1: The Strategic planning process
The Strategic Planning Process
Setting Your Vision
Situational Analysis
Targeting and Segmenting
Goals, Objectives, and KPI’s
Strategy and Tactics
Planning and Budgeting
Monitoring, Measuring, and ROI
MODULE 2: Social Media Strategy and Tactics
Social Media Policies
Social Media KPIs
Social Media Training
Crisis Response and Authorization
Budgets
Module 3 : Content Marketing in the Social Space
How Content and Social Work Together
Content Curation
Making Content Marketing Social
Content Curation
Key Types of Content to Create
Content Curators vs. Content Aggregators
Content Distribution
Building Content for Multiple Platforms
Module 4 : Social Media ROI
Baseline Metrics to Measure
KPIs and ROI Tracking
How to Calculate Social Media ROI
Understanding Your Data Lifecycle
Challenges of Social Media Measurement
Social Media Metrics
Measurement and Objectives
Calculations to Set Benchmarks
Methodology
Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A
Course Leader
S. Angeline
Bachelor of Software Engineering (Hons),(UK)
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our Digital Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
She has served participants from:
SIRIM , Malaysia
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia
Bank Islam, Malaysia
B Braun Malaysia
Total Worx Asia
Lafarge Cement
PETRONAS Malaysia
Dragon Oil Dubai
Halliburton
Zimbabwe Power Corporation
Canon
National Bank Of Malawi
PNG Ports Corporation Limited
Qatar Petroleum Company
Qatar Petrochemical Company (QAPCO)
The Tanzania Institute Of Bankers
Alinta Energy Sydney, Australia
Celestica Malaysia Sdn Bhd
Mozambique Airlines (LAM)
Base Titanium, Zambia
Arabian Pipes Co, Saudi Arabia
Al Abdullatif Manufacturing and Investment Co, Saudi Arabia
Saudi Aramco, Saudi Arabia
PNG Ports Corporation Limited
Vanuatu National Provident Fund
La'ala Al Kuwait Real Estate Establishment, Kuwait
Hikma Pharmaceuticals, Jordon
Jordan Bromine Company Limited
Or
We have a faculty of specialist and can cater to your organisation's different levels and specific needs.
For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123
Testimonies
“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
Investment
| Normal Fee |
| Sign up 1 pax |
| Pay before course starts |
| MYR 1,790.00 |
| USD 520.00 |
| Early Bird |
| Sign up 1 pax |
| Pay 14 day(s) before course starts |
| MYR 1,290.00 |
| USD 380.00 |
| Group Fee |
| Sign up 3 pax or more |
| Pay 14 day(s) before course starts |
| MYR 1,190.00 |
| USD 350.00 |
Upon successful completion of this program, you will receive Certificate of Achievement.
Payment mode:
1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
