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    Digital Marketing Strategy on Social Media (Advanced)

Overview


The digital marketing world has grown exponentially in these recent years. Keep abreast with the trend. You don't need to trial and test your strategies by yourself. Come and share with the experienced Digital Marketeer operators who have been strategising for many successful businesses.



This is an essential course for senior marketers who are involved in Digital Marketing in one way or another.
This is important to enhance their understanding of how to make use social media marketing.

This intensive, Digital Marketing Strategy training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.

Learning Outcomes

By the end of this Digital Marketing Strategy course, you will be able to:
  • understand the key facets of a successful digital strategy
  • assess digital channels and understand their strategic role in delivering objectives
  • understand how to research and analyse digital audiences
  • ensure online data is used strategically for your business
  • manage the integration of your digital strategy across your organisation
  • match your digital strategy to fit and influence your offline marketing strategies

Who Must Attend

Decision-makers and emerging leaders across all sectors who are serious in improving their organisational capabilities – spanning technical, operational and management roles:
CEO, COO, VP, General Manager, Heads of Department, Senior Manager, Senior Executive, Workforce Planning, Human Resources, Project Managers, Operations Managers

From :
FMCG / Retail / consumer Goods 
Start ups – Restaurants, Online Marketing Companies , Education industry , IT
Tourism boards 
Hospitality and hotels 
Entertainment and recreation 
Sales and marketing 
Advertising and promotions 
Product development / branding

Course Details

Module 1: The Strategic planning process
The Strategic Planning Process
Setting Your Vision
Situational Analysis
Targeting and Segmenting
Goals, Objectives, and KPI’s
Strategy and Tactics
Planning and Budgeting
Monitoring, Measuring, and ROI
 
MODULE 2: Social Media Strategy and Tactics 
Social Media Policies 
Social Media KPIs 
Social Media Training 
Crisis Response and Authorization 
Budgets
 
Module 3 : Content Marketing in the Social Space 
How Content and Social Work Together
Content Curation
Making Content Marketing Social 
Content Curation
Key Types of Content to Create 
Content Curators vs. Content Aggregators
Content Distribution 
Building Content for Multiple Platforms
 
Module 4 : Social Media ROI 
Baseline Metrics to Measure 
KPIs and ROI Tracking
How to Calculate Social Media ROI 
Understanding Your Data Lifecycle 
Challenges of Social Media Measurement
Social Media Metrics 
Measurement and Objectives 
Calculations to Set Benchmarks 

Methodology

Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A

Course Leader

S. Angeline
Bachelor of Software Engineering  (Hons),(UK)
CEO and Founder Of A TECH
Certified Ethical Hacker  (CEH)
Computer Hacking Forensic Investigator (CHFI)
 
Our Digital Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.
 
Her  everyday  role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio. 
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.
 
She has served participants from: 
SIRIM , Malaysia 
MATA , Malaysia
Palace of the Golden Horses, Malaysia
Royal Chulan, Malaysia 
Bank Islam, Malaysia 
B Braun Malaysia 
Total Worx Asia 
Lafarge Cement 
PETRONAS Malaysia 
Dragon Oil Dubai 
Halliburton 
Zimbabwe Power Corporation 
Canon 
National Bank Of Malawi 
PNG Ports Corporation Limited 
Qatar Petroleum Company 
Qatar Petrochemical Company (QAPCO) 
The Tanzania Institute Of Bankers 
Alinta Energy Sydney, Australia 
Celestica Malaysia Sdn Bhd 
Mozambique Airlines (LAM)
Base Titanium, Zambia 
Arabian Pipes Co, Saudi Arabia
Al Abdullatif Manufacturing and Investment Co, Saudi Arabia 
Saudi Aramco, Saudi Arabia 
PNG Ports Corporation Limited 
Vanuatu National Provident Fund 
La'ala Al Kuwait Real Estate Establishment, Kuwait 
Hikma Pharmaceuticals, Jordon
Jordan Bromine Company Limited

Testimonies

“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group

“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group

“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group

Investment

Normal Fee
Sign up 1 pax
Pay before course starts
MYR 1,590.00
USD 470.00
Early Bird
Sign up 1 pax
Pay 14 day(s) before course starts
MYR 1,390.00
USD 410.00
Group Fee
Sign up 3 pax or more
Pay 14 day(s) before course starts
MYR 1,290.00
USD 380.00
Upon successful completion of this program, you will receive a Certificate of Achievement.

Payment mode:

1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

Registration Details

Select Date



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